Ah, the elusive college student—every marketer’s dream. Difficult to engage with, even more difficult to identify with, but once you find an in to the college student’s world, you’re practically guaranteed consistent business from an unwavering source. In just a few short weeks, every college student will be enjoying spring break, a week of relaxation, …
Class is Out: Marketing to College Students on Spring Break Read More »
In the world of small business, it can be difficult to avoid controversial or offensive topics. You definitely don’t want to isolate consumers, but you may also have a specific customer in mind for your business. After watching companies like Apple, Starbucks and Chick-fil-A, the question remains: should your business take a stand on controversial …
Should Your Business Take a Stand on Controversial Issues? Read More »
Tomorrow is Valentine’s Day—a day of romance, togetherness and most importantly, love. Soon the air will be filled with the fresh scent of roses and delicious chocolate. But what does all that have to do with your business? In the humdrum life of the business world, it’s easy to get bogged down in things to …
Valentine’s Day: Fall in Love with Your Business Read More »
When it comes to growing a small business, we tend to think of a few main areas to share our mission: print advertisements, maybe a radio announcement, a strong website, etc. One thing we often forget and even underestimate, though, is the power of one-on-one interaction. Networking is the process of making personal connections for …
We get it. You’re busy, your company is busy, everybody is busy. Whether you’re the owner, the entrepreneur or the employee, there is probably a billion things you could be doing at any given moment. But one thing in marketing that has grown enormously in recent years: blogging. Blogging can seem like a daunting task. …
When it comes to marketing, most small businesses stick to the traditional sense of the word. But, there are some areas that few businesses branch into, but can come with high rewards. One marketing area that helps build your company brand, attracts potential clients and can increase revenue is publishing a book. Not sure if …
Ready, set, action! If your small business uses social media, you’ve probably heard about one of Facebook’s newest and most popular features: Facebook Live Video. Facebook Live allows individuals and pages with a Facebook account to livestream video, meaning it occurs in real time on followers’ newsfeeds. Video has become increasingly prevalent online as the most shareable posts on Facebook …
‘Tis the season of giving, but for your small business, that might be easier said than done. After all, if you’re intent on growing your business, you need to save all the money you can, right? Actually, in some cases, this may not be the best maneuver. Turns out, being philanthropic with your business can …
When it comes to marketing for your small business, it pays to be ahead of the curve. 2016 is coming to a close, and 2017 is just around the corner. The holiday season will soon be here and gone, and you need to be prepared for the next step in your marketing campaign. How can …
It’s no secret that the holiday season is the greatest spending time of the year, and for many businesses—both large and small—it’s a time with the most financial growth. However, customers don’t often just walk into a store out of chance. More often than not, they come pre-decided on what they need and what they …
