“More than 34% of the people worldwide use email. That’s about 2.5 billion people. It’s predicted to increase to 2.8 billion email users in the next 2 years. So yeah, a lot of people use email. The Radicati Group, who came up with that info, also believe that the world sends about 196 billion emails daily. Out of this, 109 billion is business email.
Using Email marketing to advertise your business is a very powerful way to connect with your customers. Ask yourself a question: do you know anyone without an email address? My guess is probably not. Since Email is so widely used, you can use it to get your message to your customers. You probably receive a number of HTML emails each week (I know I do). You read them, get inspired by them and even look forward to the next one. Email is a big part of our lives. A very big part.
Email marketing is also a very personal way of reaching your target customers. Messages from your friends and family are sitting next to email updates from your company. Because of this, email marketing is most effective when it is personalized. Email can be tailored to customer actions so that every communication is relevant to their interest. You can cover topics like changes in your company, promotions/sales, or even request feedback. The list of options is virtually endless. With 2.5 billion users, email isn’t going anywhere.
Among other things, Email marketing is:
- Cost Effective
- Action oriented