Email signatures. We’ve seen them around. But have we ever actually thought what they involve? What’s the point? Turns out, email signatures can be very beneficial for both individuals and businesses. An email signature gives a glimpse into who you are and markets yourself to anyone interested in building a relationship. Just like there is …
In the technological world of social media marketing, smartphones and internet marketing, there are those who believe the old ways of physical networking are long gone. Gone are the days of personal meetings, door-to-door sales and even chance encounters. Hello to the days of quick messages, email signatures and, of course, the “like” button. But despite …
Once upon a time there was a wonderful small business that provided valuable services and innovative products to meet their clients’ needs. But, it had to learn all about the scary new world of marketing in order to truly understand how to grow even bigger and stronger, so it could continue to help others. Storytelling …
Happy May Day! May Day is celebrated as the first day of May, commemorating the start of springtime and soon-to-be summer. May is a beautiful month full of fresh flowers, cool, sunny weather and fun events. For small businesses and marketers, May is chock full of opportunities to share products and services with clients and …
You’ve heard of marketing a brand, a business or even an image, but what about marketing yourself? In today’s professional world, employers are on the lookout for employees who know themselves so they can sell themselves—just like they would sell a product. The job market is a tough place to be, but with the right …
Spring is officially here, and it brings with it budding flowers, singing birds and, of course, the annual spring cleaning. It’s the time of year for us to shake off the dust of winter and embrace the upcoming warmth of summer. But spring cleaning doesn’t just apply to your house—it can also apply to companies. …
If your business has examined the world of meme marketing, then you’ve probably encountered the meme’s crazy cousin: the animated GIF. GIFs have dominated the world of online memes for some time, and marketers have started picking up on it. A GIF (pronounced with either hard G or soft G) shows a series of still …
If you’ve been online at all within the past five years, you’ve probably seen one of the latest Internet crazes: the meme. A meme shows a humorous image with bolded, capitalized text and is virally shared across social networking platforms. They are meant to be funny or satirical, and often are in reference to something …
Let’s be honest: some products are easier to sell than others. Not every company can be Apple, Nike or Starbucks. Flashy products like these go directly into the hands of consumers, and while they do require marketing and advertising, oftentimes they speak for themselves. Somebody has to make the pieces for these products; someone has …
How Exciting Marketing Can Sell a “Boring” Product Read More »
We all know about Facebook, Twitter and even Instagram, and hopefully your small business is on at least one of these social media outlets. However, there’s one platform that can sometimes be overlooked, but is the most beneficial to your professional brand: LinkedIn. LinkedIn provides a valuable tool for individuals and businesses to connect, generate …
