Month: February 2017

digital marketing agency

Class is Out: Marketing to College Students on Spring Break

Ah, the elusive college student—every marketer’s dream. Difficult to engage with, even more difficult to identify with, but once you find an in to the college student’s world, you’re practically guaranteed consistent business from an unwavering source. In just a few short weeks, every college student will be enjoying spring break, a week of relaxation, …

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imac photo

Should Your Business Take a Stand on Controversial Issues?

In the world of small business, it can be difficult to avoid controversial or offensive topics. You definitely don’t want to isolate consumers, but you may also have a specific customer in mind for your business. After watching companies like Apple, Starbucks and Chick-fil-A, the question remains: should your business take a stand on controversial …

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