Let’s be honest: some products are easier to sell than others. Not every company can be Apple, Nike or Starbucks. Flashy products like these go directly into the hands of consumers, and while they do require marketing and advertising, oftentimes they speak for themselves. Somebody has to make the pieces for these products; someone has …
How Exciting Marketing Can Sell a “Boring” Product Read More »
Recently, online marketing has made it easier than ever for your small business to reach out to consumers and draw them. Facebook offers one field with enormous marketing potential: 360° video and photo. This relatively new feature allows your business to post media that customers can fully engage with, completely drawing them into your world. So how …
In the world of small business, it can be difficult to avoid controversial or offensive topics. You definitely don’t want to isolate consumers, but you may also have a specific customer in mind for your business. After watching companies like Apple, Starbucks and Chick-fil-A, the question remains: should your business take a stand on controversial …
Should Your Business Take a Stand on Controversial Issues? Read More »
When it comes to growing a small business, we tend to think of a few main areas to share our mission: print advertisements, maybe a radio announcement, a strong website, etc. One thing we often forget and even underestimate, though, is the power of one-on-one interaction. Networking is the process of making personal connections for …
When it comes to marketing for your small business, it pays to be ahead of the curve. 2016 is coming to a close, and 2017 is just around the corner. The holiday season will soon be here and gone, and you need to be prepared for the next step in your marketing campaign. How can …
