Business Owners! Time for planning for 2025 is now! Are you ready?
As we look over our clients’ 2025 digital marketing plans, we consider all the stats we’ve combed through, compare data, and see where the most leads have come from. Resoundingly, email marketing is the top choice for digital marketing strategies.
But do you know why it’s so important?
At Graphic Forms, we specialize in helping local businesses grow through smart, simple strategies. Email marketing is one of the best tools to make that happen. It’s affordable, easy to use, and gets results.
See why you need to invest in email marketing in 2025 to help your business grow.
What Is Email Marketing?
Email marketing is like sending a friendly letter to your customers directly to their inbox. Email marketing takes advantage of sending messages to people who are interested in your business and want regular updates.
Email marketing includes updates on new products, special offers, or helpful tips related to what you do.
Example: Roofing companies send emails about how to prepare your roof for winter. Include care tips, a link to a new blog post, and a winter discount for new or returning customers.
Why Is Email Marketing So Powerful?
1. It’s Personal
Email marketing gives you a chance to speak directly with your consumers about what they care about. You can track users’ data to send them cart recommendations, tips and tricks on subjects they care about, and personal discounts based on how long they’ve been a member of your newsletter.
Remember, people want to be thought of, so the more personal, the better! Email marketing gives you that option.
2. It’s Affordable
Email marketing doesn’t cost a lot of money and is one of the most cost-effective marketing strategies of 2025. With a little effort, you can reach hundreds—or even thousands—of people without breaking the bank.
Plus, did you know email marketing has an ROI of $40 earned for $1 spent? It’s one of the top returning ROIs of any digital marketing strategy. If you optimize your email campaigns and work smartly, you can achieve a targeted investment return for better business growth along with increased customer satisfaction.
3. Email Marketing Keeps Customers Engaged
People love hearing from businesses they trust. When someone signs up for your newsletter, it shows an interest in your product, service, and business. In sight, in mind. Staying in touch will drive customer interest, so they are more likely to refer you, use you, and think of you as the solution to their problem.
4. Email Marketing Campaigns Drive Sales
Did you know that email marketing can increase sales? If you send the right message at the right time, people are more likely to buy from you. It’s because you’ve taken the problem of searching for a solution away and shown them an answer directly in their inbox.
Plus, email marketing means clients are more likely to refer you to others or use your discounts. Take advantage of an invested customer to increase their chance of return sales.
How Email Marketing Helps Your Business
Build Strong Relationships
Customers want to feel valued. Email newsletters go beyond faceless messages and give you a chance to share personal messages and tailored offers.
Sending a monthly email with helpful tips or exclusive discounts shows them you care. This builds trust and keeps clients coming back (and improving referrals).
Share Exciting News
Are you launching a new service? Running a sale? Moving to a new location? Email marketing is a fast and easy way to share the news with everyone – especially the people who care most.
Compared to PPC or social media marketing, where you’re hoping you are getting your news in front of the right audience, email marketing is the easiest way to tell your customers about big changes that will impact them. Less dollars spent advertising, more money spent investing in your future.
Increase Website Traffic
Every email includes a link to your website. This is your chance to list tailored links that actually interest your customers. Send tips, tricks, discounts, recommended services, related products, and more.
The more people on your website – and the longer they’re on your website – better for your reputation with Google and overall search engine ranking. So take advantage of consumer data and customized newsletter lists to give clients exactly what they want while improving your SEO.
Stand Out from Competitors
Not every business uses email marketing, so it’s your chance to stand out. A professional email makes your business look polished and trustworthy and puts you consistently in front of customers. Don’t give them a chance to wonder who else is out there, remind them of your value, their satisfaction with your work, and encourage them to come back.
Worried you don’t have the time to manage email marketing? Graphic Forms can give you a great deal on monthly newsletter management – contact us to learn more.
How to Start Email Marketing
1. Gather Email Addresses
Ask your customers if they’d like to join your email list. You can do this at checkout, on your website, or on social media. Promote that newsletter subscribers get first dibs on deals and new discounts.
Tip – NEVER add emails to a subscription list without asking first. If your emails are marked as spam too many times, you could lose your standing with your email subscription platform.
2. Pick an Email Marketing Tool
There are many tools out there, like Mailchimp or Constant Contact, that make creating and sending emails super easy. If you’re looking for a good deal, our Maryland digital marketing company can help you find the best tool for you.
3. Plan Your Content
Decide what kind of emails you want to send and make a weekly or monthly calendar. Think of what information is most useful, and valued, by your customers. These could include:
- Monthly newsletters
- Special offers and discounts
- Holiday greetings
- Educational tips related to your business
4. Create Beautiful Emails
Most email marketing tools have templates you can customize. Add your logo, pictures, and your message to make it look great. Don’t forget that media, fast loading times, and branded colors help you stand out and inspire trust in customers.
Tip – ALWAYS optimize for smartphones and mobile devices! An email that doesn’t work on a smartphone is more likely to be deleted and ignored, wasting your valuable efforts.
5. Send and Track Results
Send your email to your list and see how people respond. Most tools show how many people opened your email and clicked on links. Track how long users are staying on your website after a clickthrough, what the open rate is, and what campaigns are most successful.
Tips for Email Marketing Success
Keep It Simple: Use easy-to-read language and a clear message. Don’t over complicate what you are trying to sell.
Make It Visual: Add pictures or videos to grab attention.
Offer Value: Give your readers something useful, like a coupon or helpful advice.
Send Regularly: Aim to send emails at least once a month to stay on their minds.
Follow Rules: Always give people the option to unsubscribe if they don’t want your emails anymore.
Why Now is the Time to Start Email Marketing
The world is getting more digital every year. Now is the time to embrace digital markting and find how you can make your investment work better for you.
More People Use Email: Nearly everyone has an email address, and it’s often the first thing they check in the morning, even if they’re off social media.
It Works with Other Marketing: Email marketing pairs well with social media, blogs, and even your website for a well-rounded digital campaign.
It’s Proven to Work: Studies show businesses that use email marketing earn more for email marketing than most other campaigns. That’s a lot of bang for your buck!
Let Graphic Forms Help You Shine
At Graphic Forms, we make email marketing easy and effective for Maryland businesses. Whether you’re a roofer, wellness center, or local shop, we can help you create emails that your customers will love.
Let’s make 2025 your best year yet. Contact us today for a free consultation and take the first step toward email marketing success!
By adding email marketing to your plan, you’re not just sending messages—you’re building connections that last. Are you ready to grow your business with Graphic Forms? Let’s get started!
FAQs About Email Marketing
Do I Need a Big Budget for Email Marketing?
Not at all! Email marketing is one of the most cost-effective ways to reach your customers. Even small businesses can do it. Start small and build a higher budget over time.
What If I Don’t Have Many Emails?
That’s okay! Start with the customers you already have and grow your list over time. Promote discounts and big news announcements so that people are excited to join your mailing list.
Can I Do Email Marketing Myself?
Yes! Many email marketing tools are easy to use, even for beginners. If you need help, Graphic Forms can guide you and offer deals on monthly email marketing management.
How Often Should I Send Emails?
Once a month is a great start. If you have more to share, you can send weekly updates. Just don’t overdo it—nobody likes spam! Always keep it on the same schedule and don’t overcrowd inboxes.
What Should I Write About?
Write about things your customers care about. Share tips, announce sales, or tell a story about your business. Being in front of your customers is often all it takes to earn repeat business.
