How to Use 360° Media in Marketing

Recently, online marketing has made it easier than ever for your small business to reach out to consumers and draw them. Facebook offers one field with enormous marketing potential: 360° video and photo. This relatively new feature allows your business to post media that customers can fully engage with, completely drawing them into your world. So how can you try out the feature? Today we are going to discuss some benefits and tricks to get started.

360° shows consumers your world.
For a small business, 360° engagement provides the perfect way to draw potential consumers into your world and make them feel involved. Whether it’s a tour of your facility, interviews with upper management or behind the scenes at an event, 360° gives customers a chance to see inside your business, which boosts their trust and increases the likelihood of them working with your company.

360° is easy and inexpensive.
If your business wants to post 360° media on Facebook, getting started is easy, depending on whether you decide to share photo or video files. It can also be pretty inexpensive, as Facebook offers a virtually free advertising and marketing platform. Whichever you decide, 360° engagement provides a great field to get involved in to share your product or service.

Get started with 360° video.
Between video and photo files, 360° video remains the more difficult. For 360° video, a special set of cameras records all 360 degrees of a scene simultaneously. Viewers watching the video can then choose which angle to watch the scene from. Online, this occurs by holding the cursor over the video then clicking and dragging around the view to see from different angles. On a mobile phone, viewers can drag with their finger or rotate their device to see the scenes.

Unfortunately, current mobile devices cannot record 360° videos on their own. While some apps do exist, these are still in test mode and often are not reliable. For the best experience, Facebook recommends using one of their supported cameras:

  • Ricoh Theta S
  • Giroptic360 Cam
  • Samsung Gear 360
  • LG 360 Cam
  • IC Realtech ALLie
  • 360Fly
  • Panono

Get started with 360° photo.
A more fiscally-sound option to video is the 360° photo, which can be done directly from a smartphone or device. While there are 360° photo apps available—including Google Street View and Google Camera—one simple strategy uses the panoramic option in your camera settings. According to Facebook, any device newer than an iPhone 4s, iPad Mini 2 or iPad Pro model works. Galaxy devices newer than Samsung Galaxy S5 or Galaxy Note 3 will also work.

First, open the camera setting on your phone and click “Panoramic.” Then, follow the directions to take a panorama photo. Next, go to Facebook and click to share an update. From here you can upload your panorama photo. It should automatically upload as 360°, which you will be able to see in the bottom right corner of the picture.

With Facebook’s 360° interactive photos and videos, your small business can draw consumers in and show them why you’re the best choice. No matter what you decide, one thing is certain: 360° engagement is not going away anytime soon, and offers a great resource to get involved in and market your company.

5 Lucky St. Patrick’s Day Marketing Ideas

St. Patrick’s Day is this week, which means businesses and storefronts everywhere will be decked out in green decorations, shamrocks and pots of gold. Of course, the holiday does provide a significant opportunity for marketing and advertising.

How can your small business get in on the action of marketing during St. Patrick’s Day? Here are five ideas to get you started and bring in the luck of the Irish.

1. Go green on social media.
Enjoy free marketing and advertising for small business by turning your social media green this holiday. Share a St. Patrick’s Day quote, meme or picture to show a lighter side of the company.

You can even try out different posts on different media, such as Facebook, Twitter or Instagram, to see which drives the most engagement. Have fun and don’t be afraid to show your goofy side when sharing and promoting on St. Patrick’s Day.

2. Host a St. Patty’s Day giveaway.
One easy way to drive traffic to your website or storefront is through a St. Patrick’s Day giveaway. Whether it’s hosting a social media contest, website challenge or in-store promotion, giveaways are an awesome tool to bring in consumers and turn them into customers.

Choose something desirable to give away, but still be sure to tie it into the St. Patrick’s Day spirit. For example, a restaurant may offer a chance to win a supply of green beer. Whatever your small business decides, have fun with the holiday and promotion.

3. Hold a leprechaun trivia contest.
Everyone loves a good ol’ fashioned trivia contest, and St. Patrick’s Day is no different. Host a holiday trivia contest either online or in-store to see who can get the most answers right, or can answer a tough question correctly.

Winners can be entered for a prize, or enjoy a small sale to celebrate their victory. The first step is finding humorous fun facts about St. Patrick’s Day. Second step is advertising the contest and letting your customers do the rest.

4. Give green day deals.
Of course, it wouldn’t be a holiday without some great deals to take advantage of. Promote your small business this week by giving good green day deals. Tie the deals into St. Patrick’s Day as much as possible and see how many customers come streaming in.

5. Get in the storefront spirit.
Finally, get in the spirit of things this St. Patrick’s Day by decorating your storefront with green shamrocks, leprechaun hats, rainbows and pots of gold. Create some unique store signs and displays for the holiday to draw viewers in and engage them with your business. The more unique and creative, the better turnout you will have.

This St. Patrick’s Day, promote your company by trying out some of these lucky marketing tactics. Go green this week and grow your small business with a little bit of luck of the Irish.

Class is Out: Marketing to College Students on Spring Break

Ah, the elusive college student—every marketer’s dream. Difficult to engage with, even more difficult to identify with, but once you find an in to the college student’s world, you’re practically guaranteed consistent business from an unwavering source.

In just a few short weeks, every college student will be enjoying spring break, a week of relaxation, rejuvenation and free time for shopping. How can your small business tap into this time and get noticed by college students? Check out these tips for how to market to college students during spring break.

1. Give away free stuff.
If there’s anything college students love, and we mean really love, it’s free stuff. Free gear, products or services draws students in and makes them inclined to buy from your business later on. This is pretty powerful, considering the college market brings in about $208 billion annually (OnCampus Advertising). Reach out to college students during their spring break by offering promotions or giveaways for them to get involved in. Once they’re engaged with your business in a positive light, they’ll like the products and be more excited to buy from you next time.

2. Use social media.
A 2015 Pew study found that 92% of teens and college students go online daily. The majority of these online hits are through social networking platforms, e.g. Facebook, Twitter and Instagram. 77% of college students alone go on Snapchat every day. When it comes to small business marketing during spring break, this is a huge opportunity just waiting to be tapped into.

If your business wants to engage with college students, you need to be where they are: on social media. Use social platforms to promote your products, services, new sales or even just to engage with consumers and potential clients. Especially over spring break, social media can be used as a tool to market your business to younger generations.

3. Play on spring break survival.
One fun and lively way to market to college students over spring break is to promote “spring break survival.” Spring break is often known as one of the biggest party seasons of the year, and your business can play off this by offering “survival gear.” For example, Her Campus Media created a “Spring Break Survival Kit” which included popchips, nail polish, lip conditioner, razors, shave gel, perfume and gum. Even things as simple as these can turn into a huge hit with the right marketing spin.

4. Go non-traditional.
College students are bombarded by advertisements and sales on a consistent basis. If your small business wants to get through the hubbub and reach potential customers, you need to think out of the box with a unique, non-traditional method. Consider guerrilla marketing, word-of-mouth and especially direct social media campaigns. The more creative, the better it will spark college students’ interest over spring break.

5. …But don’t forget the classics.
While creativity is king, classic media can be as well. According to StudyBreaks College Media, 84% of college students surveyed redeem coupons or specials they see in magazines or newspapers; 90% have read a magazine or newspaper in the last month. Don’t be afraid to test out a print ad as well in reaching out to college students, which will also prompt viewers to research online and via social media.

This spring break season, make sure your business is ready to tap into the huge potential market that is college students. Try out some of these tactics to get your business noticed and generate customer revenue. Enjoy the sun this spring break by promoting your business.

Should Your Business Take a Stand on Controversial Issues?

In the world of small business, it can be difficult to avoid controversial or offensive topics. You definitely don’t want to isolate consumers, but you may also have a specific customer in mind for your business. After watching companies like Apple, Starbucks and Chick-fil-A, the question remains: should your business take a stand on controversial issues? Today we’re going to talk about pros and cons.

Pros
When it comes to taking a stand on a controversial topic, there are definitely some pros that could help promote a small business. This is probably the greatest positive of a brand taking a stand: it shows your company’s conviction. Current customers and potential consumers can know that your small business has values and that you stand by them. Whether they agree or not, many consumers may appreciate your decision to take a stand regardless.

Secondly, controversial topics are popular. If we look in the media, we can see controversial issues being discussed in depth all over the place. When your business puts its name into the mix, it increases your chance of being seen and—more importantly—heard. Capitalizing on recent events gives more visibility to your brand and can boost engagement simply because consumers are more aware of what your company stands for.

Finally, many customers who do agree with your company’s stance will probably deepen their relationship with your business when they find your position. For example, according to Forbes, 20% of 26-35 year olds say they’re more likely to shop at companies whose social-political stances mirror their own. While your opinion may isolate some consumers, it may engage even more, and build up positive relationships with customers you’re more interested in working with.

Cons
Of course, with the positives comes potential negatives of your small business taking a stand on a controversial issue. Because for every customer who agrees with your position, you run the risk of customers not agreeing with you, and therefore writing off the business all together.

According to Entrepreneur, people don’t separate individuals from businesses. As a small-business owner, your thoughts and opinions are in the public sphere, and for every opinion you express, the business is automatically linked to it. And vice versa. If your small company takes a stand on an issue, your employees could be adversely affected, because they are seen as part of the business, rather than simply connected to it.

In addition, the public never forgets. If your small business has an opinion now, chances are it will be brought up again… and again… and again. Once your stance is open to the public, it’s out there for good. This can have especially negative effects if at some point in the future your business tries to work with a new partner, find a different employee or get involved in something that may seem “hypocritical.” When it comes to the sphere of public opinion, consumers can be unforgiving and unforgetting.

Finally, your message may even be misinterpreted. Perhaps you want to take a small stand on an issue, but it somehow ends up out of proportion, and consumers see it as a big stand. This can have far-reaching negative consequences you could have never predicted. In a world of technology which lacks tone and nonverbal cues, it’s easy for your position to end up appearing more radical than even you considered.

When it comes to getting involved in current events, there are lots of pros and cons to consider for your small business. While taking a stand on an issue can have negative consequences, there are also some worthwhile positives. No matter what your business decides, be sure to think carefully before sending anything out, because chances are you’ll never get it back.

Valentine’s Day: Fall in Love with Your Business

Tomorrow is Valentine’s Day—a day of romance, togetherness and most importantly, love. Soon the air will be filled with the fresh scent of roses and delicious chocolate. But what does all that have to do with your business?

In the humdrum life of the business world, it’s easy to get bogged down in things to be done, things being done and especially things that aren’t done yet. Sometimes we even forget why we got started in the first place. This Valentine’s Day, don’t let yourself forget the love you had in the beginning. Today, we’re going to talk about how you can fall in love with your business again.

Network with new people.
If you find yourself feeling stuck in the business life, it may be time to change up the circle of people you surround yourself with. Networking is an important part during any stage of a small business, but it can be especially vital when your business has hit a bit of a plateau.

Try finding opportunities to meet, network and engage with new consumers and potential business partners. Interacting with a new group of energetic and motivated business professionals can give you just the right push to find your passion for your profession again.

Work on your business; not just in.
You’ve started up your small business, things took a running leap and now you’re not sure where to go from here. When you’re in the middle of running things, don’t forget to also focus on your business—remembering that first initial leap.

Take time to plan big-picture items for your business. Where do you hope to be in 10 years? What new products do you plan to offer? What goals do you have to lead to success? When you step outside the nitty gritty work of the business and look at the bigger roadmap every now and then, you’ll feel that same passion and excitement you had at the beginning.

Delegate tasks to others.
We get it. You care a lot about your business and want it to succeed, therefore only you can handle the majority of tasks. But as your business grows, it’s important to delegate lesser tasks to others in the company. Don’t worry, they can handle it.

Don’t get bogged down in mundane responsibilities, but distribute them out among other employees. Not only will this make your day-to-day tasks easier, but it will give you more time to focus on the grander company vision, furthering your passion and giving all employees something to get behind.

Focus on an attitude of gratitude.
As your business grows, always remember where it came from. Fall in love with your mission again by focusing on an attitude of gratitude. Gratitude for the hard work your employees put in, gratitude for the opportunities you received and gratitude for the growth you’ve experienced.

When you focus on an attitude of gratitude, you embrace a more positive side of the business and marketing world. You feel humbled by where you came from, and therefore more driven to find success in where you’re going.

This Valentine’s Day, celebrate your business by falling in love with it again. Don’t get bogged down in some of the mundane work, but reignite the passion for your mission.

When you’re in love with your work, customers fall in love with your purpose, and your business will continue to grow long after Valentine’s Day is gone.

Business 101: How to Network Like an Expert

When it comes to growing a small business, we tend to think of a few main areas to share our mission: print advertisements, maybe a radio announcement, a strong website, etc. One thing we often forget and even underestimate, though, is the power of one-on-one interaction.

Networking is the process of making personal connections for your business in order to increase exposure and grow your contacts for the future. Forbes defines networking in its purest form as “…people enjoying other people, communicating passions and connecting with others who share those passions.”

What can networking do for you, and how can you get started? Welcome to Business 101, and today we’re going to talk about how to network like an expert.

1. Start with existing connections.
If you’re nervous about networking right off the bat, it’s easy to start small and make connections with the people already in your surrounding circles. Focus on getting in touch with old friends, relatives, people you went to school with, and the like to rekindle connections without having to approach complete strangers. Reach out to this close group before stepping up to more difficult connections of new contacts.

2. Get going early.
When it comes to networking, procrastination is your worst enemy. Don’t wait to get going until you absolutely need a new employee, contact or partner. A good networker starts when they don’t need to, and recognizes the importance of networking in any situation. When you’re networking with no “ulterior motive” your business will build a reputation for establishing genuine relationships, rather than simply self-serving.

3. Develop a plan.
While networking is establishing relationships and having conversations, it’s important to remember that it’s not all about just having a great time. It’s a purposeful way of making connections for your business. Before attending any networking event, develop a plan for what you want to say, main contacts you want to talk to and what you can bring to the table. This will make your business seem personal and professional when the networking starts.

4. Find a way to help someone.
As a small business, it’s easy to assume you can’t do anything to help the “big dogs”—get this idea out of your head. Inc.com states, “It’s always worth the trouble to find out a contact’s desires and concerns.” This puts you on the big dogs’ radar, and gives you the opportunity to help in any way you can. Whether it’s sending a useful article their way, inviting them to an event or even chatting about family life, give generously and find a way to help out.

5. Never dismiss anyone.
On the other side of the coin is to never dismiss anyone. When it comes to networking, everyone has value. You never know who knows who, and burning one bridge may leave you with an entire opportunity gone. Recognize the importance of everyone you meet, and treat them equally, so you have an established list of connections at every level for when you need it.

6. Follow up.
Finally, once you make a connection, remember to follow up with them and follow through on promises. For example, if you say you’re going to email someone an article, be sure to do so. This establishes your credibility and makes you much more appealing for future connections.

Whether it’s through email, phone call or (one of our personal favorites) a handwritten note, following up with connections makes them feel valued and engaged. They will definitely remember your business in the future and continue to share your mission with other contacts in their network.

Most importantly, remember to be yourself when networking. Your business is unique, so don’t try to make it anything that it isn’t. Establish positive, mutually beneficial connections with the contacts around you, and see how your business can grow through the power of networking.

5 Ways to Build a Great Company Culture

In today’s world, employees are looking for more when it comes to work. Not necessarily more money or more benefits (although those are important too), but more fulfillment. Employees want to know their work matters; they want to feel valued and like they’re making a difference.

And how can your business do just that? By building a strong company culture. Your culture sets you apart from other employers, either in a good way or… not so good way. How can you ensure a great company culture that has employees (and clients) running your way? Here’s five ways to get started.

1. Find your values and stick to them.
The first step in building a great company culture is to decide what you want the culture to be. Center your culture around a few core values, and then follow through. The only thing worse than a company with no values is a company with meaningless values.

Share the things that mean the most to your business with employees, clients and potential consumers. But be cautious; for example, if you want your business to have family values, then you should probably give your employees time to spend with their families. Once you have your core values figured out, you can start to build your culture around them.

2. Listen to your current employees.
If you want to hire and retain great employees, it’s important to listen to the great employees you already have. Try sending out staff questionnaires and surveys about the current culture to see the responses you get, then listen to what they actually say.

When your staff feel like their opinions matter, they’ll be more likely to stay at the company, enjoy their work and recommend your business. Not only this, but the positivity from an employee who feels valued will contribute to a positive company culture overall.

3. Build a team mentality.
The efforts of all contribute to the goal of the unit. Entrepreneur.com recommends to stop thinking of people in terms of “employees” or even “departments,” but to build up the idea of “we’re all in this together.” You are all part of the same team, with each member doing his or her part to work towards the ultimate goal.

Building up a team mentality for your company creates a culture of unity and community, ensuring every member feels important to the organization. From here, you’ll be able to see who’s a team player and who’s not, by those supporting the company and fellow coworkers.

4. Hire to your values.
To have a continually strong company culture, you need to hire to the core values you worked so hard to develop. Not only does this hiring system give you an easy-to-follow and unanimous guideline when hiring, but it also pushes your business to be more culturally sound.

Include values and culture questions in your application, ask values-based questions in interviews or even ask for character recommendations. When you hire to fit your company’s culture, employees will thrive, and so will your business.

5. Have some fun.
Finally, have some fun. This looks different for every business, but don’t be afraid to shake things up a bit in the workplace every now and then. No matter what your company does, there is always some way to encourage employees to engage in activities that feel less like work and more like a day off. Whether it’s enjoying a beer and some snacks in the break room or taking a half day off, a little relaxation can go a long way in building a consistent company culture.

When it comes to furthering your business, few things are more important than the employees who work for it. Retain old employees, hire new ones and create an employee-friendly environment by building up your company culture. Because when your culture thrives, so will your business.

Why Blogging Is Big for Business

We get it. You’re busy, your company is busy, everybody is busy. Whether you’re the owner, the entrepreneur or the employee, there is probably a billion things you could be doing at any given moment. But one thing in marketing that has grown enormously in recent years: blogging.

Blogging can seem like a daunting task. What if you’re not a great writer? What would you even write about? There’s nothing like great content marketing, and blogging is the place to start. Today, we’re going to talk about why you should be blogging, and some easy tricks to get going.

Blogging drives website traffic.
Promoting a blog on your website not only gives you great, personally-sourced, up-to-date content, but it also gives you something to continually connect your customers back to. If your business has a strong social media presence, sharing your blog articles on Facebook, Twitter and LinkedIn is an excellent way to link followers back to your website, thus increasing traffic and potential sales. This gives consumers a reason to click on your website, rather than just a plea for product or service promotion.

Blogging increases SEO.
Search engine optimization allows your website to be easily found online, specifically through popular search engines. When consumers research a related topic, you want your business to be first on the list of links they can click on for more information. By using keywords in your blog articles, you generate searchable content for your website, making it better optimized for search engines to find. Better SEO then drives more website traffic, which can increase sales and grow your business. Whether you choose to write uninhibited or are more conscious about your keyword choice, any content is good content when it comes to blogging for your business.

Blogging positions your brand.
In today’s world of modern technology, it’s not enough to just have a good product. Consumers are looking for more—more information, more knowledge, more presence. Your brand should seek to be a leader in your industry, and blogging positions you to do just that. A well-written article shows your business actually knows what it’s talking about, and makes you the go-to for products, services and information. This builds your customers’ trust, as blog articles deepen the customer-brand relationship and demonstrate your credibility.

Write about what you know.
The first step in starting a blog for your business is pretty simple: write about what you know. What products or services does your company provide? How can it turn those into a blog article? For example, if your business is a locally-owned print shop, write about the different types of fonts you use and which you prefer. Your articles can be as fun or as professional as you want, can be directly targeted to your business goals or can be a little more freestyle; however you tie the article into your company is up to you. Writing about what you know first and foremost sets you up as a strong content producer, before you start researching into topics that may be a little more of a stretch.

Write yourself… or find someone who can.
If you’re eager to get started on your business blog, you yourself can be the main content producer. However, for some businesses, it’s difficult to keep up with content when there’s so much else going on. If possible, designate an employee to be the main “blog writer,” or spread the responsibility out among a few different sources. Create a content calendar and schedule writers and blog ideas over time to make sure your information is as current as possible. And of course, have an editing system. Whoever your blog writer ends up being, it’s always important to have a second set of eyes read the material before publishing it to your site.

When it comes to content marketing, nothing grows your business quite like a blog can. While starting a blog can seem overwhelming or maybe even a little unpredictable, a successful blog definitely has more advantages than risks. Try it out and see how your business can benefit.

6 Reasons Your Business Should Write a Book

When it comes to marketing, most small businesses stick to the traditional sense of the word. But, there are some areas that few businesses branch into, but can come with high rewards.

One marketing area that helps build your company brand, attracts potential clients and can increase revenue is publishing a book. Not sure if a book is best for your business? Check out these six reasons your business should write a book.

1. Establish your credibility.
Writing and publishing a book for your industry sets your business apart from all the others and establishes you as a credible source for all interested parties. Think of it this way: anyone with a future interest in the trade can now come to your business for answers. Why? Because you literally wrote the book on it. Writing a book shows you are an expert in the field and promotes your business reputation as professional and insightful.

2. Share your knowledge.
Not only does writing a book set your company up as a credible source for the industry, but it’s also an excellent way to share your knowledge with other small businesses. Compiling all of your knowledge from different outlets (e.g. social media, blog posts and website content) and putting it into one source is an excellent way to help further businesses that may be behind the times. Of course, remember not to share too much; magicians never reveal all of their secrets.

3. Showcase your brand.
Writing a book showcases your business brand in a completely different way than it has been before. Now, consumers, competitors and future investors are actually engaging with your brand through a one-on-one firsthand experience. You have the power to control what message you want to portray and how you want to portray it through the words you write. With your book, your brand can be set up in a positive light for years to come.

4. Initiate connections.
A book establishes a whole new field of connections your business may have never encountered otherwise. You’ll soon be connected with other leaders in the field, interviewees and similar industries. All this may not even include the connections that can come after the book is published. Writing a book requires a lot of different parties’ involvement, and therefore initiates numerous connections for your company.

5. Gain more clients.
All of these connections and brand engagement are a great way to gain attention for your business, and in extension, gain clients. A book gives your company the opportunity to turn readers into customers who may be interested in your products or services. Include information for your website, webinars, email subscriptions, newsletters or free discount packets and watch as your book turns into a powerful marketing tool for your business. The more exposure your book receives, the more consumers will engage with your brand.

6. Promote content marketing.
Finally, writing a book is the ultimate source of content marketing for your small business. A book brings attention to you as an entrepreneur, your business and future industries worth exploring. When it comes to content marketing for your company, there really is no greater way to put your brand out there.

Marketing for your small business offers a variety of different fields to get involved in. One field in particular worth exploring is writing a book. While the investment may be considerable time and money, the return is definitely worthwhile, and will help promote your company more than you could have ever anticipated.

Social Media Marketing: Using Facebook Live

Ready, set, action! If your small business uses social media, you’ve probably heard about one of Facebook’s newest and most popular features: Facebook Live Video. Facebook Live allows individuals and pages with a Facebook account to livestream video, meaning it occurs in real time on followers’ newsfeeds.

Video has become increasingly prevalent online as the most shareable posts on Facebook and the fastest route to gaining a new follower. How can your small business get involved? Check out this step-by-step guide for setting up Facebook Live Video and some ideas to get started.

1. Set up a plan.
Before beginning Facebook Live Video, remember: Once you start broadcasting, you’re broadcasting. Keep in mind viewers expect live videos to have mistakes, so be light-hearted and show a more realistic side of the business. However, you should still have a purpose and plan for what content you cover in the video.

Pick a topic you think people will be interested in and build a storyline around it. Write compelling points for the video, though not necessarily an entire script. Establish objectives, who will be involved in the process and what to accomplish. Keep the livestream flexible and in-the-moment, but don’t go into it blind.

2. Generate ideas.
There are plenty of ways a small business can utilize Facebook Live Video to its advantage. Consider these simple ideas when developing your strategy for Facebook Live Video.

  • Question & answer session. Facebook viewers can comment on livestreamed videos in real time, so use this opportunity for a real-life question and answer session. They submit their questions in the comments; you answer as they come.
  • Staff interviews. Offer a Facebook Live series for viewers to meet the staff and upper management. Let them see the faces behind the business and they’ll be more likely to trust your product or service.
  • Office tour. Give customers an insider’s glimpse of the company by offering an office tour of your location. Make it fun and interactive with staff, interns and management so consumers feel engaged.
  • Crowdsourcing. Have an idea for a new logo? What about a new product or service? Feel out how consumers will respond by using Facebook Live as a crowdsourcing option for feedback and easy survey information.
  • Celebrate announcements. Your small business can really have some fun with Facebook Live and use it to broadcast recent announcements. Do you have a big holiday sale coming up? Branch out to a new location? Let consumers know and celebrate with them.

3. Start broadcasting.
Once you have a plan in place and an idea for what to shoot, it’s time to start broadcasting! Computers do not offer Facebook Live, but mobile devices do. The feature works through the Facebook app, so no worries about downloading and learning a new social media platform. Here are a couple tips to consider for streaming your first broadcast:

  • Tell people when you’re going live. Let consumers know beforehand when you’re livestreaming so they’ll make time to watch!
  • Write a compelling video description. When uploading a live video to Facebook, you’ll need to supply a description, similar to a title. Keep this short, simple and catchy, but compelling for viewers to click on and watch.
  • Take your time. Unlike regularly pre-recorded videos, Facebook recommends live broadcasts last anywhere from 5-20 minutes. Longer videos give followers a chance to log in and see what’s happening while the broadcast remains live.
  • Have a strong CTA. Don’t forget to include a compelling call to action at the end of a livestream video. Ask for followers, shares and comments to encourage engagement from customers. Plus, take time to direct them to your website to learn more about your products or services.

Once the livestream closes, Facebook will automatically save the video to your business page for future viewings. You also have the option to save the video to the phone’s camera roll for other sharing options.

When it comes to storytelling on social media, Facebook Live takes marketing to a whole new level. Facebook Live Video offers fast, dynamic and real-life visual engagement for your company to appear transparent and trustworthy. By utilizing this key tool Facebook provides, your small business can gain followers and customers. So get out there, and get streaming!