Merging Memes into your Marketing

If you’ve been online at all within the past five years, you’ve probably seen one of the latest Internet crazes: the meme. A meme shows a humorous image with bolded, capitalized text and is virally shared across social networking platforms. They are meant to be funny or satirical, and often are in reference to something […]

How Exciting Marketing Can Sell a “Boring” Product

Let’s be honest: some products are easier to sell than others. Not every company can be Apple, Nike or Starbucks. Flashy products like these go directly into the hands of consumers, and while they do require marketing and advertising, oftentimes they speak for themselves. Somebody has to make the pieces for these products; someone has […]

Why Your Business Should Be on LinkedIn

We all know about Facebook, Twitter and even Instagram, and hopefully your small business is on at least one of these social media outlets. However, there’s one platform that can sometimes be overlooked, but is the most beneficial to your professional brand: LinkedIn. LinkedIn provides a valuable tool for individuals and businesses to connect, generate […]

How to Use 360° Media in Marketing

Recently, online marketing has made it easier than ever for your small business to reach out to consumers and draw them. Facebook offers one field with enormous marketing potential: 360° video and photo. This relatively new feature allows your business to post media that customers can fully engage with, completely drawing them into your world. […]

5 Lucky St. Patrick’s Day Marketing Ideas

St. Patrick’s Day is this week, which means businesses and storefronts everywhere will be decked out in green decorations, shamrocks and pots of gold. Of course, the holiday does provide a significant opportunity for marketing and advertising. How can your small business get in on the action of marketing during St. Patrick’s Day? Here are […]

Class is Out: Marketing to College Students on Spring Break

Ah, the elusive college student—every marketer’s dream. Difficult to engage with, even more difficult to identify with, but once you find an in to the college student’s world, you’re practically guaranteed consistent business from an unwavering source. In just a few short weeks, every college student will be enjoying spring break, a week of relaxation, […]

Should Your Business Take a Stand on Controversial Issues?

In the world of small business, it can be difficult to avoid controversial or offensive topics. You definitely don’t want to isolate consumers, but you may also have a specific customer in mind for your business. After watching companies like Apple, Starbucks and Chick-fil-A, the question remains: should your business take a stand on controversial […]

Valentine’s Day: Fall in Love with Your Business

Tomorrow is Valentine’s Day—a day of romance, togetherness and most importantly, love. Soon the air will be filled with the fresh scent of roses and delicious chocolate. But what does all that have to do with your business? In the humdrum life of the business world, it’s easy to get bogged down in things to […]

Business 101: How to Network Like an Expert

When it comes to growing a small business, we tend to think of a few main areas to share our mission: print advertisements, maybe a radio announcement, a strong website, etc. One thing we often forget and even underestimate, though, is the power of one-on-one interaction. Networking is the process of making personal connections for […]

5 Ways to Build a Great Company Culture

In today’s world, employees are looking for more when it comes to work. Not necessarily more money or more benefits (although those are important too), but more fulfillment. Employees want to know their work matters; they want to feel valued and like they’re making a difference. And how can your business do just that? By […]