Class is Out: Marketing to College Students on Spring Break

Ah, the elusive college student—every marketer’s dream. Difficult to engage with, even more difficult to identify with, but once you find an in to the college student’s world, you’re practically guaranteed consistent business from an unwavering source. In just a few short weeks, every college student will be enjoying spring break, a week of relaxation, […]

Should Your Business Take a Stand on Controversial Issues?

In the world of small business, it can be difficult to avoid controversial or offensive topics. You definitely don’t want to isolate consumers, but you may also have a specific customer in mind for your business. After watching companies like Apple, Starbucks and Chick-fil-A, the question remains: should your business take a stand on controversial […]

Valentine’s Day: Fall in Love with Your Business

Tomorrow is Valentine’s Day—a day of romance, togetherness and most importantly, love. Soon the air will be filled with the fresh scent of roses and delicious chocolate. But what does all that have to do with your business? In the humdrum life of the business world, it’s easy to get bogged down in things to […]

Business 101: How to Network Like an Expert

When it comes to growing a small business, we tend to think of a few main areas to share our mission: print advertisements, maybe a radio announcement, a strong website, etc. One thing we often forget and even underestimate, though, is the power of one-on-one interaction. Networking is the process of making personal connections for […]