5 Ways to Build a Great Company Culture

In today’s world, employees are looking for more when it comes to work. Not necessarily more money or more benefits (although those are important too), but more fulfillment. Employees want to know their work matters; they want to feel valued and like they’re making a difference. And how can your business do just that? By […]

Why Blogging Is Big for Business

We get it. You’re busy, your company is busy, everybody is busy. Whether you’re the owner, the entrepreneur or the employee, there is probably a billion things you could be doing at any given moment. But one thing in marketing that has grown enormously in recent years: blogging. Blogging can seem like a daunting task. […]

6 Reasons Your Business Should Write a Book

When it comes to marketing, most small businesses stick to the traditional sense of the word. But, there are some areas that few businesses branch into, but can come with high rewards. One marketing area that helps build your company brand, attracts potential clients and can increase revenue is publishing a book. Not sure if […]

Social Media Marketing: Using Facebook Live

Ready, set, action! If your small business uses social media, you’ve probably heard about one of Facebook’s newest and most popular features: Facebook Live Video. Facebook Live allows individuals and pages with a Facebook account to livestream video, meaning it occurs in real time on followers’ newsfeeds. Video has become increasingly prevalent online as the […]

Leveraging Augmented Reality for Your Business

Using technology in your business and marketing efforts has countless advantages. Augmented reality offers one such technology with huge benefits for your company. As a new technology, augmented reality (AR) has gained notable recognition within recent years. It provides a live view of something in the real world, augmented by some form of computer-generated overlay. […]